How much is your company losing by deciding without data?

Estimate the annual cost of decisions made on "gut feeling" instead of data — and how much a data-driven approach could save.

What type of decision do you want to evaluate?

How many decisions of this type does your company make per month?

Estimated average cost of a bad decision in this area (R$)

Estimated error rate today, deciding on guesswork: 30%

Reduction in that rate with data-based decisions: 50%

Estimated savings

0

Bad decisions avoided per month

R$ 0

Estimated savings per month

R$ 0

Estimated savings per year

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The Cost of Deciding Without Data

Every company makes dozens of decisions a month without enough data — pricing, inventory, campaigns, hiring. Every wrong decision has a real cost, even if no one calculates it. Nelson Aguiar helps companies structure data and AI to decide with more confidence and less guesswork.

What's included

Diagnosis of decisions that currently rely on guesswork
Structuring reliable indicators and data sources
Models and dashboards to support recurring decisions
Governance and LGPD applied from the start

Where guesswork gets expensive

Pricing

Prices set by superficial comparison or "gut feeling" leave money on the table or drive customers away.

Purchasing & Inventory

Purchases made without demand forecasting create excess idle stock or stockouts.

Marketing & Campaigns

Investing without prior return data wastes budget on channels that don't convert.

Hiring

Decisions based only on interviews, without performance data, increase turnover risk.

How it works

Mapping the company's most frequent and costly decisions
Diagnosis of which decisions currently rely on guesswork
Structuring data and indicators for those decisions
Monitoring results after the change

Why decide with Nelson Aguiar

PhD Professor, with over 20 years bridging academia and market
An approach uniting data, applied AI, and governance (LGPD)
Focus on business decisions, not technology for technology's sake
Translating complex technical concepts into practical decisions

Frequently asked questions

Does this calculator give an exact number?

No. It's an estimate to help gauge the size of the problem. The exact number depends on your company's real data, which can be gathered together in a consulting engagement.

Do I need an advanced data system to get started?

No. Many companies start by organizing spreadsheets and simple processes before adopting any more sophisticated tool.

Does this replace human judgment in decisions?

No. The goal is to give decision-makers more information, not take the decision away from people.

How is my data used here?

The data submitted in the form isn't stored in a database — it goes straight to an email and is used only to get back in touch with you.

Let's reduce the cost of guesswork in your company?

Tell us a bit about the decisions that weigh most on your business and receive a personalized proposal.